Introduction
Coinbase has unveiled its first branded credit card in collaboration with American Express, marking a strategic expansion of its subscription service, Coinbase One. The card, offering crypto rewards, underscores Coinbase's push into financial services amid growing institutional and retail crypto adoption.
Key Features of the Coinbase One Card
Exclusive Benefits
- Availability: Only for U.S.-based Coinbase One subscribers.
- Rewards: Earn 2%–4% back in bitcoin on purchases.
- Network Perks: Leverages American Express’s protections and experiences.
Subscription Tiers
- Coinbase One ($29.99/month): Zero trading fees, enhanced staking rewards.
- Basic Tier ($4.99/month or $49.99/year): Limited rewards for cost-conscious users.
Strategic Context
Growth of Subscription Services
- Subscription revenue reached **$698.1 million** in Q1 2025, complementing trading revenue ($1.26 billion).
- Analyst Andrew Jeffrey (William Blair) highlights subscriptions as a long-term growth driver.
Industry Momentum
- Regulatory Tailwinds: Pro-crypto policies under the Trump administration and anticipated Congressional clarity.
Competitive Landscape:
- Gemini: Offers a crypto-back credit card.
- Venmo (PayPal): Auto-converts cashback to crypto.
FAQs
1. Who can apply for the Coinbase One card?
Only U.S. members of Coinbase One’s paid subscription tiers.
2. What crypto rewards does the card offer?
Between 2% and 4% back in bitcoin, redeemable starting fall 2025.
3. How does this compare to other crypto cards?
Unlike discontinued competitors (e.g., Abra), Coinbase’s card integrates with American Express’s robust network.
👉 Explore crypto rewards with American Express
Conclusion
Coinbase’s partnership with American Express signals a maturation of crypto-financial hybrids, targeting mainstream adoption. With over 1 million Coinbase One members, the card could accelerate revenue diversification and user retention.
👉 Learn more about crypto subscriptions
Keywords: Coinbase One, American Express, crypto credit card, bitcoin rewards, subscription revenue, crypto regulations, Gemini, Venmo.
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