Introduction
Binance Holdings Ltd (Binance) operates as a leading global cryptocurrency exchange platform, offering a diverse ecosystem of blockchain-based products and services. Headquartered in George Town, Malta, the company serves investors, traders, and developers across five continents with innovative solutions like crypto trading, staking, and Web3 education.
Core Offerings
Products
- Binance Exchange: Primary platform for buying/selling 200+ cryptocurrencies including Bitcoin (BTC), Ethereum (ETH), and Binance Coin (BNB).
- Binance Launchpad: Incubator for new blockchain projects through token sales.
- Binance Academy: Free educational hub for crypto and blockchain learning.
- Binance Card: Debit card converting crypto holdings to fiat currencies.
Services
- Trading Solutions: Spot trading, futures contracts, and margin trading with up to 125x leverage.
- Yield Products: Staking rewards and lending services for passive income.
- Developer Tools: APIs and SDKs for building blockchain applications.
👉 Explore Binance's full product suite
Operational Footprint
Global Presence:
Binance operates in:
- Americas (North & South)
- Asia-Pacific
- Europe
- Middle East & Africa
Contact Information:
- Address: 23 Lime Tree Bay Ave, George Town, XBX1420, Malta
- Phone: +356 929 2283440
Key Historical Milestones
| Year | Event | Details |
|---|---|---|
| 2025 | $2B Financing Agreement | Investment secured from MGX, an AI/tech-focused investor. |
| 2024 | Gulf Binance Launch | Partnership with Gulf Innova to launch regional crypto exchange. |
| 2024 | Advisory Services Contract | Engaged Grant Thornton Singapore for accounting/tax consultancy. |
Competitive Landscape
Comparison with major crypto exchanges:
| Parameter | Binance | Coinbase | Gemini |
|---|---|---|---|
| Headquarters | Malta | USA (DE) | USA (NY) |
| Employee Count | Undisclosed | Undisclosed | Undisclosed |
| Key Strength | Low fees | Regulation | Security |
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Leadership Team
| Executive | Role | Tenure |
|---|---|---|
| Richard Teng | CEO | 2023 |
| Rachel Conlan | Chief Marketing Officer | 2023 |
| Yi He | Head of Binance Labs (VC arm) | – |
FAQ Section
Q: Is Binance available in the United States?
A: Binance operates Binance.US as a separate compliant platform for U.S. users.
Q: What are Binance's trading fees?
A: Starts at 0.1% per trade, with discounts for using BNB tokens.
Q: How does Binance ensure security?
A: Uses SAFU (Secure Asset Fund for Users) insurance and multi-tier authentication.
Q: Can I earn passive income on Binance?
A: Yes, through staking (up to 15% APY) and liquidity pool rewards.
Final Notes
This profile outlines Binance's position as a multifaceted crypto leader, combining trading infrastructure with blockchain innovation. For businesses exploring partnerships or investors evaluating opportunities, Binance offers extensive tools supported by global operations.