Introduction
Steak'n Shake, the iconic American steakburger and milkshake chain founded in 1934, made headlines in May 2025 by becoming the first major U.S. restaurant brand to accept Bitcoin payments globally. At Bitcoin Conference 2025, COO Dan Edwards shared how this strategic move goes beyond hype—delivering real benefits for customers and the business alike.
👉 Discover how blockchain is transforming the food industry
Why Steak'n Shake Chose Bitcoin
Faster Transactions, Lower Costs
- 50% lower fees compared to credit cards
- Lightning Network enables instant settlements
- Saved costs reinvested in food quality and operations
Global Customer Convenience
- Supports borderless payments for international guests
- Eliminates currency conversion hassles
- Aligns with tech-savvy consumer preferences
Innovative Business Model Expansion
- Accepting Bitcoin for franchise fees
- Exploring blockchain-based loyalty programs
- Future plans for cryptocurrency-denominated menus
The Bitcoin Burger Special Launch
Celebrating their crypto adoption, Steak'n Shake announced:
Limited-edition Bitcoin Burger Meal
- Signature steakburger with special seasoning
- Extra-large beef tallow fries
- Bitcoin-themed milkshake
Available exclusively at:
- Fremont Hotel (Las Vegas)
- Golden Nugget Hotel & Casino
👉 Explore crypto payment solutions for your business
Frequently Asked Questions
Why did Steak'n Shake start accepting Bitcoin?
Beyond marketing, the decision addresses real customer needs—faster payments, lower fees, and global accessibility while future-proofing their business.
How does Bitcoin payment work in restaurants?
Customers scan a Lightning Network QR code, completing transactions in seconds with minimal network fees compared to traditional payment processors.
Will more restaurants follow this trend?
As cryptocurrency adoption grows and payment solutions mature, industry analysts predict 20% of QSR chains may accept crypto by 2027 based on current adoption curves.
Conclusion
Steak'n Shake's Bitcoin integration demonstrates how blockchain technology creates tangible value:
- Operational efficiency through reduced payment friction
- Customer experience enhancement via flexible payment options
- Industry leadership in technological innovation
The Bitcoin Burger Special symbolizes this transformation—a delicious metaphor for how traditional businesses can successfully blend heritage with cutting-edge financial technology.
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