Introduction
OKX, a leading cryptocurrency trading platform and Web3 ecosystem, has announced the appointment of Rachel Conlan as its new Global Head of Brand Marketing and Partnerships. With a mandate to enhance user experiences and drive international growth, Rachel brings extensive expertise from the sports, entertainment, and marketing industries.
Key Responsibilities
Rachel will spearhead OKX’s global brand strategy, overseeing high-profile partnerships with Manchester City F.C., McLaren Racing, and Tribeca Festival. Reporting to Global CMO Haider Rafique, she will focus on expanding OKX’s brand presence beyond Asia while ensuring secure and responsible user onboarding.
Leadership Perspectives
Haider Rafique, Global CMO at OKX, shared:
“Rachel’s passion for simplifying crypto and fostering diversity makes her an invaluable addition. Her leadership will help attract millions of new investors with a message of responsible trading.”
Rachel Conlan added:
“Crypto’s mainstream moment demands education and engagement. By connecting crypto to existing passions, OKX can create unforgettable experiences and showcase its role in users’ financial journeys.”
Professional Background
Before joining OKX, Rachel led Global Partnerships at CAA Sports, where she crafted cultural marketing programs for brands and talent. Her prior role as Global Chief Marketing Operations Officer at Havas (Vivendi network) further solidified her expertise in large-scale brand development.
OKX’s Market Position
With 20+ million users across 180 markets, OKX is renowned for its fast, reliable trading platform. Since 2017, it has championed a decentralized financial system, educating users on responsible crypto investment.
👉 Discover how OKX empowers global traders
FAQs
1. What is Rachel Conlan’s role at OKX?
Rachel will lead global brand marketing and partnerships, driving initiatives like sports collaborations and cultural campaigns.
2. How will OKX expand under Rachel’s leadership?
By leveraging partnerships and educational content to attract diverse audiences and enhance brand loyalty.
3. What makes OKX a trusted crypto platform?
OKX combines security, speed, and user education, serving millions with a commitment to responsible trading.
👉 Explore OKX’s Web3 ecosystem today
For media inquiries, contact: [email protected]
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