OKX Becomes Manchester City’s Official Training Kit Partner
Cryptocurrency exchange OKX has announced its partnership as the official training kit sponsor for Manchester City Football Club, a leading English Premier League team.
Key Highlights:
- Multi-Million Dollar Deal: Reports suggest OKX is paying over $20 million for this sponsorship.
- Extended Collaboration: The agreement expands OKX’s existing partnership with Manchester City, reinforcing their shared commitment to innovation and fan engagement.
- Team-Wide Visibility: The training kits will be worn by both the men’s and women’s teams throughout the 2022-23 season.
👉 Discover how OKX is shaping the future of sports sponsorships
Partnership Details
Strategic Expansion
OKX and Manchester City have deepened their collaboration, exploring additional opportunities beyond the training kit sponsorship. This includes educational initiatives to introduce fans to cryptocurrency responsibly.
"Our partnership with Manchester City provides a platform to educate curious fans and empower those already engaged in crypto with the tools they need."
— Haider Rafique, Global Chief Marketing Officer, OKX
Celebratory Art Campaign
To mark the partnership, OKX commissioned renowned street artist Akse P19 and the Global Street Art Agency to create murals featuring Manchester City players across four locations in Manchester.
Market Context
The sponsorship announcement comes amid a bearish crypto market, with Bitcoin (BTC) trading below $21,000. Despite market challenges, OKX continues investing in high-profile partnerships to strengthen its brand presence.
Financial Insights
While exact figures remain undisclosed, sources indicate OKX’s deal exceeds *$20 million**, positioning Manchester City among the world’s most valuable football clubs (*estimated net worth: $4.25 billion).
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FAQs
1. How long is OKX’s partnership with Manchester City?
The training kit sponsorship covers the 2022-23 season, with potential for future extensions.
2. Will the training kits be worn by both men’s and women’s teams?
Yes, both teams will sport the OKX-branded kits during training sessions and select events.
3. What educational programs are planned under this partnership?
OKX aims to launch crypto-awareness campaigns, offering resources for fans new to blockchain technology.
4. How does this sponsorship benefit Manchester City?
The deal provides significant revenue while aligning the club with a forward-thinking fintech brand.
5. Is OKX involved in other sports sponsorships?
Yes, OKX also sponsors Manchester City’s global Trophy Tour, celebrating the club’s recent Premier League victories.
Final Thoughts
OKX’s partnership with Manchester City underscores the growing intersection of sports, finance, and technology. By leveraging the club’s global reach, OKX enhances its visibility while promoting crypto education—a win-win for both parties.
For the latest updates on OKX’s ventures, stay tuned to official announcements.
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Written by Parth Dubey | Cryptocurrency Journalist | DeFi, NFT & Metaverse Specialist