Michael Saylor shows no signs of slowing down. For 11 consecutive weeks, the former MicroStrategy CEO has been accumulating Bitcoin with the same regularity as morning coffee. The latest move? A 4,980 BTC purchase worth $531 million, further cementing his long-term vision for cryptocurrency.
Key Highlights
- 597,325 BTC now held by MicroStrategy, with an average acquisition cost of $70,980.
- Funding sourced from ATM offerings (STRK/STRF) and strategic equity sales.
- 7,383 BTC transferred to secure cold wallets, signaling enhanced custody practices.
- Bitcoin’s price nears $109,000, potentially setting a new quarterly record.
MicroStrategy’s Precision Play: A Bitcoin Acquisition Blueprint
The SEC filing reveals meticulous execution:
- 4,980 BTC acquired at $106,801 per Bitcoin.
- Total holdings now valued at ~$42.4 billion.
Saylor’s tweet underscored the strategy:
"We added 4,980 BTC this week for ~$531M. MicroStrategy now holds 597,325 BTC as of 06/29/2025."
Funding Mechanics:
- Leveraged ATM programs (STRK/STRF shares) to fuel purchases.
- Paid dividends to shareholders, balancing growth and returns.
Security Moves:
- 7,383 BTC shifted to undisclosed wallets—hinting at advanced custody protocols.
The Saylor Effect: Storytelling Meets Market Strategy
Saylor’s X posts blend prophecy with PR:
"In 21 years, you’ll wish you’d bought more."
Why It Works:
- Predictable Announcements: Ambiguous teases precede each purchase.
- Data Transparency: Tracked by platforms like Lookonchain.
- Narrative Building: Positions MicroStrategy as a de facto Bitcoin ETF.
By the Numbers:
- 11-week buying streak.
- +19.7% YTD return.
- 2025 Target: 25% growth.
👉 Why institutions are racing to mimic Saylor’s strategy
Bitcoin’s Trajectory: Beyond the Hype
With Bitcoin approaching $109,000, analysts eye a historic quarterly close. This isn’t just price action—it’s a potential financial paradigm shift.
FAQ: Saylor’s Bitcoin Gambit
Q: How does MicroStrategy fund its Bitcoin purchases?
A: Primarily through ATM equity sales (STRK/STRF) and convertible notes.
Q: Why move 7,383 BTC to new wallets?
A: Likely for enhanced security or segregated custody.
Q: Is MicroStrategy’s strategy profitable?
A: Yes—52% unrealized gains on their BTC holdings.
Q: What’s Saylor’s endgame?
A: To make Bitcoin a cornerstone of corporate treasuries.
👉 How to track institutional Bitcoin movements
Disclaimer: Opinions expressed are solely the author’s and not investment advice. Conduct your own research.