Swyftx has acquired Easy Crypto, New Zealand's largest cryptocurrency exchange, in a strategic move that creates a new Oceanic crypto heavyweight. The combined entity now serves over 1.1 million customers across Australia and New Zealand (ANZ), with $3.5 billion+ in historical sales and a workforce nearing 200 employees.
Key Details of the Acquisition
Easy Crypto:
- Founded in 2018, serves 350,000+ users in NZ, Australia, and South Africa.
- Non-custodial platform with a self-custody wallet and NZD stablecoin (NZDD).
- Rated as NZ’s top digital asset exchange for customer experience and security.
Swyftx:
- Australian crypto brokerage launched in 2018, handling billions in quarterly trading volumes.
- AUSTRAC-registered and ISO 27001 certified, supporting 800,000+ ANZ customers.
Strategic Vision and Leadership Comments
Swyftx CEO Jason Titman:
"This acquisition accelerates our ability to scale into new products and markets. Easy Crypto’s innovation and trust align perfectly with our mission to compete with global exchanges while delivering local value."
Highlights:
- Expansion into New Zealand, a high-growth crypto market.
- Shared focus on customer security and financial freedom.
Easy Crypto CEO Janine Grainger:
"Partnering with Swyftx lets us amplify our vision—making crypto accessible. Together, we’ll innovate faster for our users."
Integration Plan:
- Both platforms will operate independently until services merge for all customers.
- Spartan Group and Areta advised on the transaction.
FAQs
1. Will Easy Crypto users need to migrate accounts?
No immediate changes. Both platforms will remain separate until integrated services are announced.
2. What advantages does this deal offer customers?
- Broader product access: Combined resources enable faster innovation (e.g., stablecoins, wallets).
- Enhanced liquidity: Larger user base improves trading efficiency.
3. How does Swyftx ensure security post-acquisition?
Both companies prioritize non-custodial solutions and hold ISO 27001 certification, maintaining top-tier security standards.
👉 Explore Swyftx’s platform for ANZ crypto trading
4. What’s next for Swyftx’s expansion?
The acquisition marks the start of a global growth strategy, with potential entry into new markets like Southeast Asia.
Keywords: Swyftx, Easy Crypto, NZ crypto exchange, ANZ cryptocurrency, crypto acquisition, non-custodial platform, financial freedom
👉 Learn how Swyftx compares to global crypto exchanges
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