Corporate Bitcoin Adoption Accelerates
Last week saw global public companies (excluding mining firms) collectively invest $863 million in Bitcoin net purchases, according to SoSoValue data through June 30, 2025. This sustained institutional buying reflects growing confidence in BTC as a treasury reserve asset.
Key Buyers Driving the Trend
Strategy (formerly MicroStrategy)
- Invested **$531.9 million** to acquire 4,980 BTC at ~$106,801 per coin
- Extends weekly buying streak to 13 consecutive weeks
- Total holdings now: 597,325 BTC (~$63.9B at current prices)
Metaplanet (Japan)
- Spent **$240.8 million** on 2,239 BTC (~$107,561/BTC)
- Two separate purchases last week
- Total holdings: 13,350 BTC
Other Significant Purchases
- Nano Lab (China): $63.6M for 600 BTC
- The Smarter Web (UK): $20.4M for ~197 BTC
- Blockchain Group (France): $6.3M for 60 BTC
👉 Why institutions are bullish on Bitcoin
GameStop's Strategic Move
On June 25th, GameStop announced raising $450 million** through zero-interest convertible notes, bringing total recent financing to **$2.7 billion. The company stated these funds may be used for:
"General corporate purposes and investments per our policy, including potential Bitcoin allocation as treasury reserve."
Market Impact
- Total corporate BTC holdings: 663,860 BTC (~$715B value)
- Represents 3.34% of Bitcoin's circulating supply
Institutional adoption continues reshaping Bitcoin's market structure, with companies treating it as digital gold in their balance sheets.
FAQ
Q: Why are companies buying Bitcoin?
A: Corporations view BTC as a hedge against inflation and a long-term store of value, similar to gold but with digital advantages.
Q: How does Strategy afford such large purchases?
A: The company uses debt financing and excess cash flow, believing BTC's appreciation potential outweighs financing costs.
Q: What's driving Japanese firms' BTC interest?
A: Japan's negative interest rate environment makes yield-bearing alternatives unattractive, pushing firms toward BTC.
👉 Corporate Bitcoin adoption strategies
Q: Will this institutional demand drive BTC prices higher?
A: While increased buying pressure supports prices, Bitcoin remains volatile. Institutions typically take multi-year positions.
Q: How do companies store their Bitcoin?
A: Most use institutional-grade custody solutions with multi-signature security and insurance protections.
Q: Are there risks to corporate BTC holdings?
A: Price volatility and regulatory changes remain key concerns, though accounting standards are evolving to accommodate crypto holdings.