Designing an MGM-Based Experience Fund Campaign

Introduction

Experience funds are virtual currencies that allow users to simulate investment processes and understand financial products better. As a marketing tool, they create authentic user experiences while rewarding engagement. This article explores how to design an effective MGM (Member-Get-Member) experience fund campaign that drives user acquisition and retention.

Understanding Experience Funds

What Are Experience Funds?

Virtual currencies simulating investment returns to:

• Educate users about financial products
• Lower barriers to product adoption
• Create tangible value perception

Why Use Experience Funds?

Compared to traditional rewards, experience funds:

• Offer immediate engagement (vs. long redemption cycles)
• Provide product education (vs. pure monetary incentives)
• Build emotional connections with brands
• Serve as transitional tools between awareness and conversion

Key Business Applications

Experience funds address two core challenges in financial product marketing:

1. Encouraging repeat purchases
2. Expanding the user base sustainably

The MGM model leverages social proof and network effects through four primary campaign structures:

1. Invitation Rewards (One-Way)

• Banner placements on app homepage
• Persistent "Share App" entry points
• Long-duration campaigns with DAU-boosting tasks

👉 Discover how top platforms implement invitation rewards

2. Dual-Reward System (Inviter + Invitee)

• Combines new user acquisition with existing user activation
• Particularly effective for platforms with limited organic traffic
• Reduces customer acquisition costs through viral loops

3. Friend Assistance Campaigns

• Tiered reward structures (e.g., share-to-group vs. share-to-friends)
• Customized sharing materials (QR codes, posters, etc.)

• Critical conversion checkpoints:

  • Instant app download prompts
  • Cross-device user state recognition

4. Group Purchase Dividends

• Time-sensitive collective discount programs
• Visual progress trackers (countdowns, leaderboards)

• Priority rules:

  • Group expiration > Campaign period
  • Product validity > Offer validity

MGM Experience Fund Campaign Design

The effective implementation requires:

1. Relationship Mapping

   • Clear tracking of inviter-invitee connections
   • Identity-based entry points

2. Success Validation

   • Defined completion metrics
   • Reward triggering mechanisms

3. Behavior Reinforcement

   • Streamlined redemption flows
   • Secondary engagement prompts

👉 Learn advanced techniques for reward system optimization

CRM Integration Framework

1. Configurable Experience Fund Templates

• User segmentation capabilities
• Activity performance dashboards
• Dual-path marketing systems (user rights + platform goals)

2. Smart Notification Center

• Priority-based messaging
• Multi-channel delivery (in-app, SMS, email)
• Action-oriented prompts (expiry alerts, task reminders)

3. Rule Engine Architecture

• Two-tier validation:

  • Participant screening
  • Reward eligibility
• Dynamic relationship status updates

4. Customer Support Sync

• Real-time campaign data sharing
• Standardized troubleshooting protocols
• Knowledge base development

FAQ Section

Q: How do experience funds differ from traditional coupons?
A: While coupons offer direct monetary value, experience funds provide educational value by simulating investment processes, creating longer-lasting product familiarity.

Q: What's the ideal campaign duration for MGM programs?
A: Typically 2-4 weeks - enough time for viral spread while maintaining urgency. Performance should be monitored weekly for adjustments.

Q: How can we prevent experience fund abuse?
A: Implement device fingerprinting, IP analysis, and completion milestones that require genuine engagement beyond simple sharing.

Q: What metrics indicate successful experience fund campaigns?
A: Key indicators include conversion rates from experience to real investments, invitation acceptance rates, and 30-day retention of activated users.

Conclusion

Experience funds represent a sophisticated evolution in financial marketing, combining gamification elements with core product education. When integrated with MGM strategies, they create powerful viral loops that:

• Reduce acquisition costs
• Improve product literacy
• Accelerate conversion timelines

The framework outlined here provides adaptable foundations, though specific implementations should account for:

• Regulatory environments
• Target audience profiles
• Platform technical capabilities

By focusing on authentic value creation rather than short-term incentives, experience funds can transform casual users into educated, loyal investors.