OKX, a leading Web3 technology company, has launched a dynamic global campaign to celebrate its enhanced multi-year partnership with Manchester City Football Club. This collaboration designates OKX as the Official Sleeve Partner for both the men's and women's teams, marking a significant milestone in sports and Web3 integration.
Cyberpunk-Inspired Projections in Istanbul and Rio de Janeiro
In a striking guerrilla marketing effort, OKX projected futuristic, cyberpunk-style images of Manchester City stars onto iconic buildings across Istanbul and Rio de Janeiro on June 30. The campaign featured:
- Men's Team Players: Erling Haaland, Jack Grealish, and Ruben Dias
- Women's Team Players: Deyna Castellanos, Alex Greenwood, and Yui Hasegawa
This visually stunning display not only celebrated the partnership but also introduced the new OKX sleeve branding on Manchester City's 2023/24 home kit.
Augmented Reality Experience for Global Fans
OKX pushed technological boundaries by creating an immersive augmented reality (AR) filter that allowed fans worldwide to:
- Interact with lifelike projections of the players
- Explore a futuristic virtual stadium
- View the new kit sleeve branding in 3D
👉 Experience the Manchester City AR filter here
Expanding Partnership Details
The expanded agreement includes:
- Left sleeve branding on both men's and women's first-team kits
- Continued training kit sleeve placement
- Enhanced digital and physical club asset integrations
"We're committed to creating remarkable Web3 experiences for fans," said Haider Rafique, OKX Chief Marketing Officer. "This campaign reflects our innovative approach to sports partnerships."
Web3 Innovations in Football
OKX's partnership with Manchester City began in March 2022 and has since introduced millions of football fans to Web3 through initiatives like:
- The OKX Collective metaverse experience
- Player meet-and-greets via Web3 platforms
- Exclusive digital content for token holders
👉 Learn more about Web3 football experiences
FAQ: OKX and Manchester City Partnership
Q: How long is OKX's partnership with Manchester City?
A: It's a multi-year agreement, building on their initial 2022 collaboration.
Q: Which teams feature OKX branding?
A: Both men's and women's first teams, including training kits.
Q: What Web3 experiences are available to fans?
A: AR filters, metaverse events, and digital collectibles through the OKX Collective.
Q: Will there be more player collaborations?
A: Yes, OKX promises more innovative player-fan interactions in coming weeks.
Q: Where was the global campaign visible?
A: Projections appeared in Istanbul and Rio de Janeiro, with AR access worldwide.
About OKX
OKX is a world-leading technology company building innovative trading and Web3 solutions, including:
- Web3-compatible OKX Wallet
- Advanced self-custody options
- Partnerships with top sports brands
About Manchester City FC
The English Premier League club boasts:
- UEFA Champions League titles
- State-of-the-art Etihad Campus facilities
- World-class management under Pep Guardiola
Disclaimer: OKX operates independently of FCA regulation. Cryptocurrency investments carry risk, and past performance doesn't guarantee future results.