McLaren Racing has unveiled a stunning "Riviera-inspired livery" for its MCL39 cars, set to debut at the 2024 Monaco and Spanish Grands Prix. This special design celebrates sponsor OKX’s European market expansion while paying homage to McLaren’s historic M7A race car—a symbol of the team’s pioneering legacy.
The Legacy Behind the Design
The M7A holds a pivotal place in McLaren’s history:
- Delivered the team’s first Formula 1 victory in 1968 (driven by founder Bruce McLaren).
- Introduced McLaren’s iconic papaya orange livery, a bold choice in an era of black-and-white TV broadcasts.
The new Riviera livery merges this heritage with modern innovation, reflecting the shared values of McLaren and OKX: elegance, progress, and boundary-pushing creativity.
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Campaign Highlights
- A cinematic campaign film featuring Lando Norris and Oscar Piastri, shot on location in Monaco.
- The fourth collaborative campaign between McLaren and OKX, showcasing their long-term alignment.
- Drivers will wear Riviera-themed race suits in Monaco, mirroring the car’s aesthetic.
Quotes from Leadership
Louise McEwen, McLaren Racing CMO:
"Celebrating our legacy while embracing innovation is core to McLaren. This livery collaboration with OKX perfectly captures that spirit—honoring the M7A’s legacy and our forward-thinking partnership."
Haider Rafique, OKX CMO:
"F1’s evolution mirrors OKX’s mission to challenge financial norms. The Riviera livery embodies elegance and transformation, traits both brands champion."
Event Details
The special livery will run for both races (Monaco and Spain), with the cars sporting the design throughout all sessions, including:
- Practice
- Qualifying
- Race day
FAQs
Q: Why did McLaren choose a Riviera theme?
A: The design nods to Monaco’s glamour and the M7A’s legacy, blending racing history with modern luxury.
Q: Will Norris and Piastri’s suits match the livery?
A: Yes! Both drivers will wear alternate overalls inspired by the Riviera aesthetic in Monaco.
Q: How long has OKX partnered with McLaren?
A: This marks their fourth joint campaign, reflecting a strong, ongoing collaboration.
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Final Thoughts
McLaren’s Riviera livery is more than a visual upgrade—it’s a tribute to racing heritage and a bold statement about the future. As Norris and Piastri take to Monaco’s streets, the MCL39s will carry this legacy forward, embodying the fusion of tradition and innovation that defines McLaren.