Chiliz, a leading blockchain fintech provider in sports and entertainment—and the developer of fan engagement platform Socios.com—has expanded into Brazil by listing on Mercado Bitcoin, Latin America’s largest cryptocurrency and digital asset exchange.
This strategic move introduces CHZ, Chiliz’s native token, to one of the world’s most passionate football markets, enabling Brazilian crypto enthusiasts to trade CHZ directly with the Brazilian Real (BRL).
Key Details of the Listing
- Trading Start: July 14, 08:01 UTC (09:01 São Paulo time)
- Deposits/Withdrawals: Opened July 13, 00:01 (São Paulo time)
- Platform Impact: Mercado Bitcoin boasts 1.9+ million registered users, significantly boosting CHZ’s accessibility in Brazil.
Why This Matters for Sports Fans
CHZ powers Socios.com, a platform revolutionizing fan engagement through blockchain-based fan tokens. These tokens allow users to:
- Vote on club decisions (e.g., jersey designs, match-day experiences).
- Earn rewards for participation.
- Trade tokens on Chiliz.net, the first sports-focused digital asset exchange.
Notable Socios.com Partners:
🏆 Football Clubs: Barcelona (BAR token), Juventus, PSG, Atlético Madrid, Galatasaray.
🥊 UFC: Chiliz’s partnership aims to innovate fan interaction in combat sports.
📈 Growth: 50+ sports organizations set to join Socios.com by early 2021.
Market Opportunities in Brazil
Brazil’s sports-crazed population presents a massive adoption opportunity:
- 96% watch live sports on TV.
- 86% are interested in influencing club decisions.
- 21 million registered football players.
Alexandre Dreyfus, CEO of Chiliz and Socios.com, stated:
“Brazil’s passion for football aligns perfectly with our mission to bridge sports and blockchain. Listing on Mercado Bitcoin unlocks new avenues for fans to engage with their favorite teams.”
Reinaldo Rabelo, Mercado Bitcoin CEO, added:
“Adding CHZ diversifies our ecosystem and offers users exclusive experiences. This marks a pivotal milestone for our platform.”
FAQ: Chiliz and Mercado Bitcoin Listing
Q: How can I buy CHZ in Brazil?
A: After July 14, trade CHZ/BRL directly on Mercado Bitcoin.
Q: What are fan tokens used for?
A: They grant voting rights, rewards, and a deeper connection to sports clubs.
Q: Which clubs offer fan tokens?
A: Barcelona, Juventus, PSG, and others—with UFC joining soon.
Q: Is CHZ available on other exchanges?
A: Yes, including global platforms like OKX and Chiliz.net.
Q: Why partner with UFC?
A: Brazil is MMA’s third-largest market—ideal for expanding blockchain-powered fan engagement.
👉 Trade CHZ now on Mercado Bitcoin
👉 Explore fan tokens on Socios.com