Introduction
This article presents insights from Gracy Chen, Managing Director of Bitget, based on her interview. The views expressed are her own and do not represent Wu Blockchain's stance.
Who is Gracy Chen?
Gracy Chen graduated from Singapore with a degree in Applied Mathematics. Her career began as an anchor and producer at Phoenix Finance and Phoenix TV's fintech channel (2014–2015), where she first encountered cryptocurrencies. Introduced to the industry by pioneers like He Yi and Tim Draper, she studied Bitcoin's whitepaper in 2015 and acquired her first BTC and XRP.
After years in Web2 as a CMO and co-founder in tech/VR startups, she transitioned to Web3 in 2022 by joining Bitget—partly due to her early investment in Bitget Wallet. At Bitget, she oversees marketing and listing strategies, leveraging her cross-industry expertise.
Bitget’s Bear Market Expansion Strategy
Why Expand During a Downturn?
Bitget was founded in 2018, enduring a full market cycle. Gracy explains:
- Building Foundations: Bear markets allow cost-effective asset acquisitions, talent recruitment, and ecosystem development.
- Strategic Timing: Lower asset prices enable smarter investments in Web3 projects compared to bullish phases.
Despite industry-wide layoffs in 2022 (e.g., Coinbase), Bitget expanded aggressively, viewing the bear market as a "golden window" for growth.
2023 Achievements and 2024 Goals
Key Milestones:
- Branding: Partnered with Lionel Messi pre-World Cup, capitalizing on his victory for global visibility.
- Trading Volume: Spot trading surged 94% despite market downturns.
- Listings: Added 355 new tokens (+46% YoY), totaling ~600 assets, including high-potential projects like ARB and ORDI.
- Investments: Foresight Ventures deployed $60M+ across 77 Web3 projects.
2024 Strategic Pillars:
- Compliance: Securing licenses (e.g., Poland, Lithuania) post-FTX fallout.
- Emerging Markets: Targeting Latin America and Southeast Asia.
- Web3 Innovation: Launching DEX, Layer 2 solutions, and decentralized wallet enhancements.
Bitget’s Listing Strategy
Speed Meets Quality:
- Market Responsiveness: Rapid listings for trending niches (e.g., MEME coins, inscriptions).
- Curated Selection: Rigorous vetting for liquidity, team credibility, and investor backing. Example: "ARB Ecosystem Bundle" attracted users with 10+ ARB-linked projects.
Independence from Foresight Ventures:
- No Direct Link: Foresight’s investments focus on ROI, not Bitget listings. However, top-tier projects (e.g., BLUR) may receive prioritized reviews.
Compliance Post-Binance-DOJ Settlement
Global Strategy:
- Avoiding the U.S.: Preemptive exclusion from high-risk jurisdictions.
- Licensing Push: Expanding a 50+ legal team to acquire regional licenses and merge compliant exchanges.
- Regulatory Dialogue: Engaging LATAM and SEA authorities ahead of upcoming frameworks.
2024: Competing as a Top-Tier Exchange
Core Strategies:
- Premium Listings: Prioritizing high-impact tokens.
- Product Refinement: Enhancing UX/security (e.g., fund protection plans).
- Web3 Focus: Decentralized wallet and L2 developments to capture the next bull run.
👉 Explore Bitget’s latest Web3 innovations
KOL and Growth Tactics Evolution
Balanced Approach:
- KOC Integration: Leveraging micro-influencers alongside traditional KOLs.
- Brand-Driven Growth: Messi collaboration and ARB’s success boosted organic traffic.
- Multi-Dimensional Expansion: Combining KOL partnerships with product-led user acquisition.
Bitget’s "Wolf Culture" in Action
Core Values:
- User-Centricity: Deep-diving into customer needs.
- Integrity: Zero tolerance for dishonesty in listings/investments.
- Transparent Communication: Direct problem-solving across teams.
- Result-Driven: OKR-focused with data-backed performance metrics.
👉 Join Bitget’s results-driven ecosystem
FAQ Section
Q: How does Bitget ensure listing quality despite rapid expansions?
A: A dedicated research team evaluates projects across liquidity, team, and investor tiers (e.g., SSS-rated projects like ARB get top priority).
Q: What differentiates Bitget’s compliance strategy?
A: Proactive licensing (e.g., EU’s VASP) and avoiding ambiguous markets (e.g., U.S.), unlike reactive peers.
Q: Will Bitget’s KOL strategy shift in 2024?
A: No overhaul—enhancing KOC outreach while maintaining top-tier KOL relationships and brand-driven growth.
Q: How does Bitget’s wolf culture impact operations?
A: High cohesion, blunt feedback, and relentless focus on outcomes (e.g., strict OKRs) drive efficiency.