Introduction
Today marks an exciting milestone as we announce the rebranding of Okcoin Europe Ltd. to OKX across European markets. This strategic move aligns our European operations with our global OKX brand, reinforcing our commitment to delivering exceptional cryptocurrency services tailored to local communities.
Leadership and Local Strategy
As General Manager for the region, my focus is on building local teams that drive our user-centric global vision. Europe's diverse crypto communities—part of our 50 million users worldwide—deserve platforms that reflect their unique needs:
- Community-driven trading preferences
- Locally favored payment methods
- Optimized fiat on-ramps
Our decentralized approach ensures each market receives customized solutions while benefiting from OKX's international expertise.
Regulatory Continuity
Okcoin Europe Ltd. maintains its:
✅ Crypto service provider registration with De Nederlandsche Bank (DNB)
✅ Virtual Financial Asset Service Provider license in Malta
While services will now operate under the OKX brand, users continue interacting with the same regulated entity—ensuring uninterrupted access with enhanced features.
Beta Launch and Future Plans
The Netherlands currently enjoys beta access to our platform, with full launch preparations underway. Europe's leadership in blockchain innovation makes it a priority market for OKX. Key upcoming enhancements include:
- Localized customer support
- Expanded payment integrations
- Market-specific product offerings
"This rebrand signifies our long-term investment in Europe's digital economy. We're just getting started."
—Erald Ghoos, General Manager Europe
FAQs
Why rebrand to OKX in Europe?
The change unifies our global identity while maintaining all existing regulatory approvals and service quality. Users gain access to OKX's broader ecosystem.
Will my account details change?
No. All user accounts, balances, and transaction histories remain intact—only the brand name updates.
How does this affect Dutch beta users?
Beta participants will seamlessly transition to the OKX platform, with additional features rolling out post-launch.
👉 Discover what OKX offers European traders
Conclusion
Europe's vibrant crypto landscape deserves a platform that evolves with its users. Our rebrand to OKX reflects this commitment—combining global resources with local market understanding. We look forward to introducing groundbreaking features tailored for European traders in 2025 and beyond.
Disclaimer: This content represents OKX's official announcement regarding its European rebranding. All services remain subject to local regulations. For the latest updates, visit our official European portal.